There are many different people and entities that invest in markets. Insurance companies, pension funds, charities, educational establishments are some of the many institutions that invest apart from individual people. The investment market in general may be a scary concept to some. Many people are afraid of investments because they have heard of people who have lost a lot of money after investing their money. However, there are professionals who can understand your goals and then tell you about the best investment opportunities to help you meet these goals. These portfolio managers are entrusted with a person’s money and then invest that money for the person to get them the best returns.